The Learning Project

Experience League Chatbot

Mon, 01 Jun 2026 00:00:00 +0000

TLP Airways

Mon, 01 Jun 2026 00:00:00 +0000

TLP Airways is a dummy airline booking platform built from the ground up as a hands-on exploration of end-to-end Adobe data engineering. It ties together AEP, AEP Web SDK, Customer Journey Analytics, Schema modelling, and a comprehensive Adobe Data Layer — all wired into a fully functional user experience. What it is A simulated airline booking site — flight search, multi-step booking flow, seat selection, baggage options, and a booking timer — built entirely to serve as a realistic data collection playground.

TagScanner

Sun, 31 May 2026 00:00:00 +0000

TagScanner is a joint effort by me along with other developers to create a Chrome based browser extension that analyzes your Adobe Tags property and gives a easily consumable and processable report. The Chrome based extension is available at Chrome Web Store You can watch a demo video for TagScanner

TagVersionManager

Sun, 31 May 2026 00:00:00 +0000

Reflections from Robin Sharma

Mon, 03 Nov 2025 21:28:00 +0000

13 lessons life has taught me I’m in a reflective mood Ritesh Gupta and have been deconstructing what makes great leaders great and good humans strong. As part of my process, I’ve been considering the most valuable lessons I’ve learned from life. In the spirit of service and encouraging you to operate at your absolute best, I wanted to share 13 of them. So here you go: #1. Excellent things happen to people who do excellent things.

Agents and Applications developed using AI

Sun, 14 Sep 2025 00:00:00 +0000

This page is my attempt at linking agents and applications developed using AI including AI agents, AI powered IDEs, LLM chatbot etc. Some applications are developed by me independently, whereas some are collaborative and some are created in my line of work. Applications developed by me will have free access, but for others, they will be given as just a link. TLP Airways Platform: React + Cursor + Claude Purpose: A dummy airline booking platform for flight search, booking, and payment with comprehensive event driven data layer for user journey tracking Features: Flight search, multi-booking flow, seat selection, baggage options, booking timer and Adobe Data Layer Data Sources: Static JSON files (flights.

CJA Migration: Key Metrics and How to Calculate

Mon, 16 Jun 2025 00:00:00 +0000

Some key metrics that you will need to derive when moving from AEP Mobile SDK to CJA

Back to Basics : AEP Web SDK

Sun, 02 Feb 2025 00:00:00 +0000

A placeholder for a blog series on AEP Web SDK. Topics to be covered - History of data collection; Introduction of Alloy.js; Sending streaming data into AEP and Analytics; Difference between data and XDM object; Characters of Web SDK integration (…)

Today I Learned

Sun, 05 Jan 2025 00:00:00 +0000

Today I learned is my attempt at learning something new everyday and recording it daily for future references. January 5, 2025 | Project 1 Today, I learned about basic git commands for version control and republishing website January 6, 2025 | Project 2 Today, I learned about basic CSS and built expanding cards which is part of the 50 projects in 50 days tutorials on Oreily by Brad Traversy and Florin Pop.

Back to Basics : JavaScript : Part 7

Sun, 07 Jul 2024 00:00:00 +0000

Today we will be looking at how we can use localStorage to save form fields and use this feature to prefill forms or send the data to API for further processing!

Back to Basics : JavaScript : Part 6

Fri, 09 Feb 2024 00:00:00 +0000

Today we will be talking about getting and setting HTML and using Template Literals. These features are mostly used for dynamically changing HTML elements and string manipulation.

Back to Basics : JavaScript : Part 5

Mon, 13 Nov 2023 00:00:00 +0000

This is part 5 of the Back to Basics series covering my JavaScript learning journey. In this blog post, I will be covering and explaining the concept of Promises, do a live project on how to fetch data from an API using standard and async/await operators as well as cover different array modification methods such as array.shift(), array.pop(), array.slice() etc.

Back to Basics : JavaScript : Part 4

Sat, 07 Oct 2023 00:00:00 +0000

This is part 4 of the Back to Basics series covering my JavaScript learning journey. In this blog post, I will be covering how Chris talked about converting a string into an array, filtering an array and more.

Back to Basics : JavaScript : Part 3

Mon, 25 Sep 2023 00:00:00 +0000

This is part 3 of the Back to Basics series covering my JavaScript learning journey. In this blog post, I will be covering using the textContent method and other methods. For lesson 1 and 2 in this series, be sure to check out this link and this link.

Back to Basics : JavaScript : Part 2

Mon, 04 Sep 2023 00:00:00 +0000

This is part 2 of the Back to Basics series covering my JavaScript learning journey. In this blog post, I will be covering how to check if an element matches a selector and working with multiple elements. These lessons are very well explained in the Vanilla JS Academy by Chris Ferdinandi.

How to get Lucky? : Be the Best

Sat, 26 Aug 2023 00:00:00 +0000

In continuation with my earlier blog post on people who inspired me, I mentioned briefly about Naval Ravikant and some of his favorite quotes. This blog post will cover all his writings and my views on it.

Back to Basics : Analysis Workspace : Part 1

Thu, 24 Aug 2023 00:00:00 +0000

As an Analytics Technical Consultant, I have always been piqued by the need to create wonderful looking, insightful dashboards using Adobe Analysis Workspace. This Back to Basics series will cover all my learning about Adobe Analysis Workspace and hopefully spur me on a different path later.

Back to Basics : JavaScript : Part 1

Wed, 23 Aug 2023 00:00:00 +0000

At the beginning of the year, I decided to enhance my JavaScript skills. I have always considered focusing on a skill and increase my expertise by learning from the experts. In this context, I came across many JavaScript teaching courses, but only one worked well for me. It is the Vanilla JS Academy by Chris Ferdinandi.

Who Inspires You?

Wed, 19 Jul 2023 00:00:00 +0000

I have always stayed away from idolising people. I found it an unnecessary inclination. All this while I drew inspiration from books, music, movies, but never, in particular, from people. I was influenced by authors and movie directors but only to the extent of their output.

Never Forget!

Tue, 18 Jul 2023 00:00:00 +0000

Never forget what you can achieve is within your reach. Never forget that you can make it big. Never forget to forgive people. For they come with their own sense of insecurities and fallacies.

Adobe Managed Certificate Program

Thu, 09 Feb 2023 00:00:00 +0000

Are you confused about the difference between first-party or third-party cookie? Do you want to know how Adobe can help you mitigate the issue of browser blocking third-party cookies and limiting the time to live of first party cookies?

Playground

Mon, 23 Jan 2023 00:00:00 +0000

As a Technical Consultant working for Adobe India, I come across various use cases where I need a ready to use platform for testing different approaches. Think of it as a practice ground that athletes use for sharpening their skills. Now, I can go ahead with a simple web page, but the designer in me abhors badly designed web pages. Especially when you have ready to use frameworks like Bootstrap 5 and hundreds of freely available templates.

Anonymizing IP Address

Thu, 06 Oct 2022 00:00:00 +0000

Anonymizing IP address is the act of removing the IP address from the web analytics tracking hit. As we know it is out of the box setting and is captured just as the user agent and other user level details are recorded. By tracking IP , it might impact Geo Location, Processing Rules, Marketing Channels that are IP based. Instead, there are two options that are available for anonymizing the IP Address

Adobe Analytics Implementation Debugging - Tools

Wed, 10 Aug 2022 00:00:00 +0000

In the world of software development, debugging plays a very important role. It is a process of detecting and removing existing as well as potential errors. In the same way, when you are implementing Adobe Analytics, Analytics debugging refers to validating the payload that is being sent to the Adobe Analytics server.

B2B Series: Adobe Launch - Part 5.3 - Adobe Launch Rules: Actions

Sat, 30 Jul 2022 00:00:00 +0000

In the previous two blog posts on the Rules topic, we covered Events and the event types. We also explored the different Conditions that are available to help us filter when Adobe Launch should or should not trigger a rule. Summing up the topic, this blog post will cover all about Actions in Adobe Launch.

B2B Series: Adobe Launch - Part 5.2 - Adobe Launch Rules: Conditions

Wed, 20 Jul 2022 00:00:00 +0000

In the previous blog post, we learn about Events and the available event types in Adobe Launch. We saw how we have a wide array of different events available to determine when to trigger an Adobe Launch rule. In this blog post, we will cover all about Conditions.

B2B Series: Adobe Launch - Part 5.1 - Adobe Launch Rules: Events

Fri, 15 Jul 2022 00:00:00 +0000

In the previous blog post, we covered a primer on what are Rules in Adobe Launch. We saw how Rules imitate an if…then structure, and how the three main components: Events, Conditions and Actions work. In this blog post, we will cover in depth the different types of Events that are available for us to utilize. Let’s dig in!

B2B Series: Adobe Launch - Part 5 - Adobe Launch Rules

Fri, 08 Jul 2022 00:00:00 +0000

We move further up in the ‘Authoring’ section of Adobe Launch and will cover the last component: Rules. Adobe Launch Rules are a way to combine all the previously created components: extensions, data elements and libraries to trigger marketing or tracking pixels on a webpage.

Death of Universal Analytics - What's next?

Thu, 23 Jun 2022 00:00:00 +0000

Google recently made a big announcement to sunset their Universal Analytics product by June 2023. This means companies currently on Universal Analytics (UA) and UA360 tools to track their visitors will now need to migrate their analytics setup to Google Analytics 4 (GA4) by next year or fear losing the tracking completely. Here’s my take on the situation!

Nordics AAUG Kick-off

Mon, 13 Jun 2022 00:00:00 +0000

I have started a Nordics Adobe Analytics User Group (#Nordics AAUG) in association with Adobe. Adobe Analytics User Group (AAUG) is a community of passionate Analytics users who come together to share best practices, collectively problem solve, and network. There are multiple chapters of AAUG spread across the world. Nordics AAUG is specifically for the Nordics region.

B2B Series: Adobe Launch - Part 4 - Data Elements and Data Layer

Sat, 11 Jun 2022 00:00:00 +0000

So far we have covered all items related to the Publishing Flow in Adobe Launch as well as covered briefly about Adobe Launch Extensions and their utility. We will now cover Data Elements and Data Layer. And see how are they rightly referred to as building blocks for Adobe Launch.

B2B Series: Adobe Launch - Part 3 - Extensions

Thu, 09 Jun 2022 00:00:00 +0000

In article one and two, we covered introduction and overview of Adobe Launch in previous articles. In this post, we will be doing a deep dive into the Adobe Launch extensions and how they simplify adding marketing and tracking pixels into your site without need for using custom code.

B2B Series: Adobe Launch - Part 2 - Adobe Launch Library

Sun, 05 Jun 2022 00:00:00 +0000

In the previous blog post, we covered an introduction to what is Adobe Launch (now known as Tags). In this article, we will cover different components available in Authoring and Publishing setup and how to create a new library and integrate it.

B2B Series: Adobe Launch - Part 1 - Introduction

Thu, 02 Jun 2022 00:00:00 +0000

This series will be all about covering the basics of my knowledge about Adobe Analytics and its implementation using Adobe Launch as well as analysis of data using Analysis Workspace. In this blog post, we cover the introduction to Adobe Launch.

Call Tracking Metrics Extension

Wed, 02 Feb 2022 00:00:00 +0000

Data Source Automator

Wed, 02 Feb 2022 00:00:00 +0000

Launch Property Migration Tool

Wed, 02 Feb 2022 00:00:00 +0000

About me

Sun, 02 Jan 2022 00:00:00 +0000

Life is continuous learning journey. Hi, my name is Ritesh Gupta. I define myself as a ‘Continuous Learner’ and I love learning about different things. I have been a Copywriter, an Event Creative, a Email Consultant, a Web Consultant, a Digital Marketing Manager, a Sr. Technical Consultant, an Implementation Specialist for Conversionista! Stockholm, Sweden and now a Technical Architect for Adobe India. My work involves architecting Adobe’s digital analytics/CDP tools such as Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Web SDK, Adobe Experience Platform for Fortune 500 clients in order to help them measure, evaluate and enhance their digital properties and digital efforts.

Day 1 : Finding the Business Need of Adobe Experience Platform

Fri, 08 Oct 2021 00:00:00 +0000

I recently completed an in-depth training session on Adobe Experience Platform (AEP) for a bunch of Developers and Architects from a Consulting organisation. I prefer to term the session as AEP Bootcamp as it was indeed a start to finish session covering a myriad of topics related to Adobe Experience Platform and its applications. I wish to record all my knowledge regarding AEP and create a repository of blog posts that I can refer anytime.

Introduction to AEP Web SDK

Thu, 07 Oct 2021 00:00:00 +0000

This is a three part series covering the AEP Web SDK implementation and debugging series. AEP Web SDK is a new way of data collection in the Adobe Experience Platform stack. I believe it has great potential to simplify implementations of Adobe Experience Cloud tools. I will try to cover the basics and integration and we will see why should we advocate its use in our digital analytics projects.

Ignore the Gatekeepers

Thu, 19 Aug 2021 00:00:00 +0000

Gatekeepers, they are everywhere. A person or a group of individuals who for some reasons have assumed that they know everything. A set of people who zealously guard the corridors of their hallowed hall of knowledge, and use everything possible to dissuade the rest.